1. Understand Your Target Consumer
Prompt:
“Act as a consumer insights strategist. Based on this target audience description: [INSERT DESCRIPTION], identify their top 5 needs, frustrations, motivations, and unmet needs. Separate functional needs from emotional needs and explain the reasoning behind each.”
Use it when: You are starting a new campaign, product, or research project and need to build a quick consumer perspective.
2. Find Consumer Pain Points
Prompt:
“Analyze the following customer comments and identify the most common pain points. Group similar comments together, rank the pain points by frequency, and provide a short summary of what each pain point means for the brand.”
Use it when: You have customer reviews, survey verbatims, social media comments, or customer feedback.
3. Turn Consumer Feedback Into Insights
Don’t stop at “customers are complaining about delivery.”
Ask AI to go one step further.
Prompt:
“Based on these consumer comments, identify the key consumer insight behind each major theme. For each insight, explain: What is happening? Why does it matter? What underlying consumer need or tension does it reveal?”
Use it when: You have a lot of qualitative feedback but need to move from what consumers said to what it means.
4. Turn Research Findings Into a Story
Prompt:
“Here are the key findings from our research: [INSERT FINDINGS]. Turn these findings into a clear insight story for a marketing presentation. Structure it as: What is happening → Why it matters → What it means for the brand → What we should do next.”
Use it when: You have the data but are struggling to create a compelling narrative.
5. Analyze Your Competitors
Prompt:
“Act as a marketing strategist. Compare these competitors based on positioning, target audience, key messages, product benefits, tone of voice, and potential points of differentiation. Identify 3 areas where [BRAND] could differentiate itself.”
Use it when: Preparing a competitor review, positioning exercise, or brand strategy
